This one-hour, interactive event will highlight some effective communications and marketing strategies for equipment
finance companies in the digital era. Our expert panel of equipment finance industry marketing pros will share real-world examples and answer your questions. Topics will include:
- Introduction to Omni-Channel Marketing - What does it mean to have an omni-channel
approach? How can you get started? Learn how to start or refresh your strategies to serve your prospects and clients a consistent and integrated brand experience.
- Content Marketing Made Easy - Looking for new ways to engage your audience and stand out from the competition? Learn tips
for creating and distributing relevant and informative content that will strengthen your brand and your relationship with your customers.
- LinkedIn Case Study - Put it all together with a case study demonstrating how one equipment finance company uses LinkedIn to share content, build leads
and grow their company’s digital presence.
All equipment finance professionals are encouraged to attend this session. Whether you're
new to marketing or you're a seasoned marketer looking for new strategies and inspiration, this webinar is for you!
This event is sponsored by the ELFA Communications Committee.
Chair, ELFA Communications Committee
VP, Direct Marketing Manager Senior
Huntington National Bank
Senior Global Content Strategist & Marketing Consultant
Caterpillar Financial Services Corporation
Vice President Corporate Marketing
GreatAmerica Financial Services