Web Seminar: Reaching Your Customer in a Digital World

When:  Aug 19, 2021

This one-hour, interactive event will highlight some effective communications and marketing strategies for equipment finance companies in the digital era. Our expert panel of equipment finance industry marketing pros will share real-world examples and answer your questions. Topics will include:

  • Introduction to Omni-Channel Marketing - What does it mean to have an omni-channel approach? How can you get started? Learn how to start or refresh your strategies to serve your prospects and clients a consistent and integrated brand experience.
  • Content Marketing Made Easy - Looking for new ways to engage your audience and stand out from the competition? Learn tips for creating and distributing relevant and informative content that will strengthen your brand and your relationship with your customers.
  • LinkedIn Case Study - Put it all together with a case study demonstrating how one equipment finance company uses LinkedIn to share content, build leads and grow their company’s digital presence.


All equipment finance professionals are encouraged to attend this session. Whether you're new to marketing or you're a seasoned marketer looking for new strategies and inspiration, this webinar is for you!

This event is sponsored by the ELFA Communications Committee.


Brittney Weber

Chair, ELFA Communications Committee

VP, Direct Marketing Manager Senior

Huntington National Bank


Monica Bruegl

Marketing Consultant

Katy Ellquist

Senior Global Content Strategist & Marketing Consultant

Caterpillar Financial Services Corporation

Heather Friedman

Vice President Corporate Marketing

GreatAmerica Financial Services


Web Seminar